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Jade Raymond: AAA Games Need More User Content

Posted on April 1, 2013 AT 05:48am

Jade Raymond, Ubisoft Toronto’s managing director, believes that AAA games need to put more reliance in user generated content to reduce the budget.

In an interview with Gamasutra Raymond backed the concept of giving players more control over content, ”By user content, you can think of Dark Souls, and how your game is affected by other people who are playing,” she explained.

“In what ways can the user impact the experience? I think that’s what’s going to drive hits, but also at the extreme end, it’s going to enable us to continue to create interesting content without always having such huge costs associated with it. To me, that’s the key. What I think people want is their own custom experience, in anything.”

Raymond concluded by stating that her team at Toronto want to give players the opportunity to affect other player’s games in Splinter Cell: Blacklist, but failed to mention how.

This way of thinking obviously works, you only have to look at the likes of LittleBigPlanet to see that. People love creating and sharing content with each other. It only takes a good set of tools and a decent community to create a hit from seemingly nothing.

Also take a look at Skyrim on PC, the things that the community has done for that game are outstanding. The mods keep the game fresh and add new content daily. There’s simply no way that a development team couple pump it out the same speed. Giving the user more control frees up developers to work on other things and also reduces overall development time, allowing for smaller budgets. As long as it’s implemented correctly in can do a game the world of good and push it from being an average release to a worldwide success.

Is user generated content the way forward? Share your thoughts below.

Source: Gamasutra (Via Destructoid)

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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