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A mobile companion app for Knack is coming in time for the game—and PlayStation 4’s—November launch, Sony Computer Entertainment Worldwide Studios president Shuhei Yoshida told GamesIndustry International in an interview.

“We’ve totally changed our approach to mobile products like smartphones and tablets,” Yoshida told GamesIndustry. “In the past, we felt like these guys were competition to our portable games, in general—but now, everyone owns these smartphones and tablets. It’s like everyone had a PC before—it’s a tool that people use every day. Why not try to include them in the PlayStation ecosystem?”

Yoshida describes the Knack app as “a puzzle game themed around” the title that will be be free. By playing the companion app, users can earn items for use on Knack proper for PS4.

According to SCE Worldwide Studios’ president, Sony is less interested in going toe-to-toe with mobile game developers and more interested in supporting and strengthening the PlayStation brand and the products it supports through companion apps like the one for Knack, the PlayStation app, and “game dedicated” apps.

Knack—the full PS4 title—launches November 15 in North America, November 29 in Europe, as part of the PlayStation 4’s day-one lineup.

Knack Companion App On Its Way, First of Sony’s New Approach to Mobile Content

By | 10/2/2013 01:10 PM PT

News

A mobile companion app for Knack is coming in time for the game—and PlayStation 4’s—November launch, Sony Computer Entertainment Worldwide Studios president Shuhei Yoshida told GamesIndustry International in an interview.

“We’ve totally changed our approach to mobile products like smartphones and tablets,” Yoshida told GamesIndustry. “In the past, we felt like these guys were competition to our portable games, in general—but now, everyone owns these smartphones and tablets. It’s like everyone had a PC before—it’s a tool that people use every day. Why not try to include them in the PlayStation ecosystem?”

Yoshida describes the Knack app as “a puzzle game themed around” the title that will be be free. By playing the companion app, users can earn items for use on Knack proper for PS4.

According to SCE Worldwide Studios’ president, Sony is less interested in going toe-to-toe with mobile game developers and more interested in supporting and strengthening the PlayStation brand and the products it supports through companion apps like the one for Knack, the PlayStation app, and “game dedicated” apps.

Knack—the full PS4 title—launches November 15 in North America, November 29 in Europe, as part of the PlayStation 4’s day-one lineup.

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