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Release Date: July 21, 2010

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Limbo PS3 Exclusivity Deal Unraveled Because Sony Wanted IP Rights

Posted on July 16, 2012 AT 09:12am

A PlayStation 3 exclusivity deal, that would have kept Limbo off Xbox 360 and PC, fell through because Sony wanted Playdead to give up the rights to the IP.

Sony Computer Entertainment executive producer Pete Smith revealed the news at U.K. conference Develop last week. He said that Sony was in talks over an exclusivity deal, however things broke down after Playdead refused to give up the IP rights.

“I maybe shouldn’t say this, but we had issues when we were trying to sign Limbo because of the IP,” he said. “There are obvious benefits to keeping [your IP], but also to giving it up: you’re way more likely to get the deal. Remember: 100 percent of nothing is nothing. A publisher is much more likely to commit to marketing and merchandising if they own the IP.”

“Sometimes all we want is protection so [devs] don’t make a game, finish it then go to one of our rivals. We look at IP on a case by case basis. With a bit of common sense, you can find common ground,” he added.

The game eventually released as a timed exclusive on Xbox 360 back in 2010, before heading to PlayStation 3 and PC.

Source: Edge

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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