The folks at Madden NFL 17 must have paid up-front for the song-parody ad campaign they’ve been running, as another cringe-worthy video surfaced this week featuring Pittsburgh Steelers’ Antonio Brown.
Yo @theweeknd I made some tweaks to one of your songs.
— Antonio Brown (@AntonioBrown) January 3, 2017
Appearing on Brown’s Twitter account, the ad features the wide receiver singing a parody of The Weeknd’s “Can’t Feel My Face.” While Brown’s commitment to the ad is praiseworthy, as a whole, the performance falls flat. But, I’m not going to blame Brown. This is EA’s fault. After the initial Von Miller parody of Bieber’s “Sorry,” which was aided by auto-tune, the campaign has steeply declined in quality. At this point, the past couple have felt more like watching karaoke night than what was probably a very expansive advertisement.
Just have the athletes lip-sync, EA. You don’t even have to tell them that’s what’s going to happen! Just replace their vocals later.
Source: Antonio Brown on Twitter