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‘Madden Season’ kicks off with new ad campaign starring Kevin Hart and Dave Franco

Posted on August 15, 2014 AT 11:05am

An over-the-top music video rivalry between Kevin Hart and Dave Franco reminds everyone what time of year it is.

Marking the first time Madden’s annual commercial hits the web before broadcast TV, the spot shows what happens when that online rivalry you have with your best friend gets a little out of control as Hart makes Franco’s life a living hell before Franco gets some multiplayer revenge.

Featuring appearances by NFL athletes such as Colin Kaepernick, Dez Bryant, LeSean “Shady” McCoy, and Von Miller, the commercial helps symbolize just what an event the yearly release of Madden has become.

Madden NFL 15 launches on Xbox One, PS4, Xbox 360, and PS3 on August 26.

Ray Carsillo, Reviews Editor
Ray Carsillo has extensive roots in geek culture, as he’s written about videogames, comics, and movies for such outlets as,, Classic Game Room on YouTube,, and before finally settling into his role as EGM’s reviews editor. His main goal in life? To become king of all geek media, of course! Follow Ray’s exploits on Twitter: @RayCarsillo. Meet the rest of the crew.

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