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Mass Effect 3 and Kingdoms of Amalur Demo Promotion Trailer

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Posted on January 13, 2012 AT 09:04am

THE BUZZ: EA has released a trailer showing off the special items you can get from playing the demos of Kingdoms of Amalur: Reckoning and Mass Effect 3, as part of the publishers cross-promotion.

Simply play one of the demos and unlock an armor set and weapon in the opposite retail title, for instance play the Kingdoms of Amalur demo and unlock the items in the full version of Mass Effect 3.

EGM’s TAKE: This is a fantastic marketing move by EA, as it will give the Reckoning demo more of an audience then was expected.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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