EA Product Manager Will Graham announced that pre-orders for the game have also beaten EA’s own internal targets.
“Online, print and outdoor advertising will help capture the mainstream audience,” Graham said. “For the core Mass Effect fan, we’ve been building on the immersive nature of the game with a host of trailers, social media activity and fan site activation.”
EGM’s TAKE: EA has thrown a lot of money at Mass Effect 3’s advertising campaign and the results appear to be showing. Of course the higher numbers are largely a result of a simultaneous release on Xbox 360, PlayStation 3 and PC, unlike with Mass Effect 2. The game will easily be a contender for game of the year 2012 and we’re pretty damn excited for it.
You can check out the recently released live action trailer or the game here.