Mass Effect 3 Pre-Orders ‘Well Ahead’ of Mass Effect 2′s

By Matthew Bennett, Associate Editor
Posted on February 27, 2012 AT 07:55am

THE BUZZ: EA has revealed that pre-order numbers for Mass Effect 3 are “well ahead” of those for Mass Effect 2 at the same point before release.

EA Product Manager Will Graham announced that pre-orders for the game have also beaten EA’s own internal targets.

“Online, print and outdoor advertising will help capture the mainstream audience,” Graham said. ”For the core Mass Effect fan, we’ve been building on the immersive nature of the game with a host of trailers, social media activity and fan site activation.”

EGM’s TAKE: EA has thrown a lot of money at Mass Effect 3′s advertising campaign and the results appear to be showing. Of course the higher numbers are largely a result of a simultaneous release on Xbox 360, PlayStation 3 and PC, unlike with Mass Effect 2. The game will easily be a contender for game of the year 2012 and we’re pretty damn excited for it.

You can check out the recently released live action trailer or the game here.

Source: MCV

Matthew Bennett has only been covering the gaming world for a short while, but he’s eager to make his mark. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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