Posted on August 1, 2011 AT 05:53am
Well it seems that EA is using that massive marketing budget to good affect and is aiming to embed Battlefield 3 in peoples minds before Activision even gets a look in with Modern Warfare 3.
Massive adverts for Battlefield 3 have been appearing all over the country during the last few weeks and now one has appeared in the busiest place in London, the Underground.
EA is aiming to get the name Battlefield into everyone’s head before its release in October to give it the best chance of taking the number one spot off Call of Duty.
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