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Microsoft and Sony Spend Millions Securing New Domains

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Posted on June 15, 2012 AT 05:28am

Microsoft and Sony have collectively spent over $2.5 million to secure some fancy new domain names, as the companies look to move away from a “.com” world.

A new URL system has started rolling out that allows people to replace the “.com” and other specific suffixes with any word they choose. Microsoft has spent a whopping $2.035 million to secure “.xbox,” “.bing,” “.skype,” and “.windows.”

Sony shelled out $555,000 for “.sony” and “.xperia.” If you’re wondering why the price is so high, it’s because the Internet Corporation for Assigned Names and Numbers (ICANN) is asking for a minimum of $185,000 just to place a bid on a URL.

So you may wish to reconsider any plans you had about snapping up domains before the big companies, unless you have a lot of cash lying around.

Source: NewStatesMan

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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