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Microsoft Announces Worldwide Midnight Launch Locations For Gears Of War 3

Posted on September 12, 2011 AT 10:06am

THE BUZZ: Microsoft has revealed its worldwide launch plans for the midnight release of Gears of War 3, on September 20th.

The company is going all-out to promote the launch of its biggest exclusive title this holiday, with events happening worldwide, the biggest being at the Best Buy Theater which will be aired live on SpikeTV.

“In the U.S., launch celebrations will kick off in New York City at a marquee event at the Best Buy Theater in Times Square, to be broadcast live during a special episode of GameTrailers TV featuring special guest Aisha Tyler, and airing from 11:30 p.m. – 12:01 a.m. local U.S. time on Spike TV.”

More than 20,000 retail stores worldwide, including 13 Microsoft Stores, will open at midnight to mark the launch of the title, the full schedule is as follows:

United States

  • New York: Best Buy Theater, 1515 Broadway (at 44th St.), New York, NY 10036

Date & Time: Monday, Sept. 19, 8 p.m. to 1 a.m. EDT

Microsoft Stores

  • Los Angeles: Westfield Century City
  • Giveaways to the first 100 people in line
  • Bellevue, WA: Bellevue Square Mall

Special appearance by Microsoft Studios Corporate Vice President Phil Spencer

Giveaways to the first 100 people in line

Marcus Fenix statue available for photo opportunities

  • Additional locations: Scottsdale, AZ; San Diego, CA; Oak Brook, IL; Costa Mesa, CA; Santa Clara, CA; Lone Tree, CO; Houston, TX; Mission Viejo, CA; Atlanta, GA

United Kingdom

  • GAME Flagship launch at Oxford Street, London

o   Giveaways throughout the evening.

  • Over 400 GAME and gamestation stores nationwide


  • Blockbuster, Gamers, and Gameplanet will host launch events at over 60 locations in Mexico.


  • Toronto, Bay and Dundas / 65 Dundas Street West,  Toronto, ON, M5G 2C3
  • Vancouver, Cambie / Cambie Street, Vancouver, BC, V5Z 2T7

Beginning at 9:00 p.m.:

Horde Mode gameplay experience

“Gears of War 3” swag giveaways

LG Partnership with 3D gaming

Green Screen: take your picture in a “Gears of War 3” scene

  • Other Canada locations:
  • 94 EB Games/GameStop stores
  • 20 Best Buy locations
  • 60 Future Shop


  • Funan Digitalife Mall – 8pm to 12 midnight.

“Gears of War” survivor kit for all Limited Edition game and console pre-order customers; giveaways, demos, and appearances by the Women of Gears.


  • EB Games

EB Games will host midnight launch events at 73 locations across Australia, including their launch headquarters at MacArthur Square Mall

EGM’s TAKE: Microsoft is really pushing Gears 3 (not that they really have to), so let’s hope the game lives up to expectations.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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