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Microsoft Applies for a Television-based Achievements Patent

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Posted on May 24, 2013 AT 09:55am

Microsoft has applied for a patent which will allow it to use an Achievement-like system for watching television shows. Achievement Unlocked: Hummed your way through the entire Game of Thrones opening credits!

The patent application, spotted by GamesIndustry International, was filed back in November and reads: ”Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content.

“To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content.”

Two examples of potential achievements were given, watching a single event like the Super Bowl or watching an entire television series. Of course the major driver behind this patent is earning lots of money from advertising opportunities.

“Additionally, by tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities,” the application reads.

Microsoft also adds that the Kinect could be used to unlock achievements while watching. Users could be asked to perform a certain gesture while watching a show or hold up a product. The patent also details several other rewards for completing achievements such as Avatar gear, virtual in-game currency, and physical items.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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