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Microsoft is still ‘extremely committed’ to Xbox

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Posted on March 10, 2014 AT 06:49am

Microsoft’s new leadership is “extremely committed” to the Xbox brand, according to Microsoft Game Studios’ Phil Spencer.

In his recent SXSW panel (via Polygon), Spencer explained that new CEO Satya Nadella and former Nokia lead Stephen Elop—now head of devices and studios at Microsoft—are commited to the Xbox brand and are offering plenty of support to Microsoft’s internal game studios.

“In a funny way, our job is to create great games on Xbox, on Windows, on Windows Phone, and the stuff that happens above the studios is kind of just ‘stuff’ to a lot of the studios, which I think is the right way,” Spencer said.

“They’re still driven by the creative juices inside the studios to make great things happen. In terms of Microsoft’s commitment in the space, I know both Satya and Stephen Elop, I know them well. I’ve had explicit conversations with them about Microsoft’s commitment to Xbox — they’re extremely committed to Xbox.

“Xbox is a really critical brand for us as a company as Microsoft; when you think about consumers, what they love about our company, Xbox is one of the most beloved brands that the company has,” he added. ”

We’re in the middle of a good, competitive battle in the console space with PlayStation, which is great for the industry. And they remain extremely committed to us succeeding with Xbox, which is nice to hear, right? It’s something that resonates well inside the walls when you’re talking to the teams, or when I stand in front of Xbox fans, I want to make sure that they understand we are extremely committed to this product.”

Source: Polygon

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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