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Microsoft Kills Inside Xbox Content

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Posted on May 2, 2012 AT 04:01pm

As part of their Xbox Live efforts, Microsoft put together Inside Xbox, which brought Xbox 360 owners informational videos, content guides, and other pieces of community building. Today, however, Inside Xbox officially comes to an end.

One of the faces of Inside Xbox was Larry Hryb, aka Major Nelson—and it was the Major who brought news of the death of the program via his Xbox Live-focused blog:

In the last 10 years, Xbox LIVE has transformed in so many amazing ways, and as a community we’ve experienced so much together. I’ve personally witnessed many changes that have helped Xbox LIVE improve and together with our members we’ve created a community we all value and rely on.

At Xbox, we are focused on making entertainment and gaming more amazing, and we must continue to invest our resources and talents wisely. Consequently, we’ve decided to discontinue production of Inside Xbox in the United States, and as a result this content will also no longer be available in Canada, Australia and New Zealand. Xbox LIVE in EMEA is currently looking at its operating model for Inside Xbox. This could potentially result in some changes, but we have no news here to share yet. Xbox LIVE in Mexico and Japan will continue to produce first-party content for its members via other media outside of the Inside Xbox brand.

We want to express our sincere appreciation to all of our viewers and fans of Inside Xbox, and remain committed to providing our members with access to high-quality news and information via the console, social media channels and Xbox.com. We will be leveraging third-party news and video content available through a variety of existing and future partners, and supplementing this content with select first-party offerings. However, day-to-day news content and weekly programming currently offered though Inside Xbox will cease production in the United States. This includes shows like Major’s Minute, Featured Videos and Insider Moves packaged under the Inside Xbox brand.

This decision was not made lightly. Our teams working on Inside Xbox have done a great job connecting with our members and delivering high-quality, informative game news and tips. We thank them all for their contributions to the Xbox LIVE community and wish them all the best in their future endeavors.

While I’m not sure the Inside Xbox stuff was ever top-tier content, it was really nice feeling like we were getting a little extra something to help with community building (especially given the yearly charge for Xbox Live Gold). So, it’s a shame to see Inside Xbox going away.

Eric L. Patterson, Executive Editor
Eric L. Patterson got his start via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as he can convince them to fit in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights. Stalk him on Twitter: @pikoeri. Meet the rest of the crew.

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