Speaking to Bloomberg TV, Microsoft president of interactive business Don Mattrick defended the Xbox One’s $500 price point, claiming the company is “over-delivering value” with the console.
“It’s a lower number than some of the analysts have forecasted,” Mattrick said. “We’re over-delivering value against other choices I think consumers can get. Any modern product these days you look at it [and[ $499 isn’t a ridiculous price point. We’re delivering thousands of dollars of value to people, so I think they’re going to love it when they use it.”
Mattrick also referred to the Halo titled teased during Microsoft’s pre-E3 press event as Halo 5. Not that there should be any doubt, I mean—what else could it be?
The Xbox One hits shelves this November.