Microsoft’s director of product planning Albert Penello says that the platform holder was surprised by how negative the reaction to Xbox One’s always online DRM was.
“If I had to go back and wish that I could rewind time and redo one thing, that would be the one thing,” he told Rev3Games, when asked about the DRM changes. “I think with time, people have understood what we were trying to do, and in fact I’m sure you’ve seen it with the fans. They were saying, ‘God, I wish some of this stuff would come back’.
“People got in their minds that what we were trying to do was evil or anti-customer when, in fact, we were looking at what Steam does, we were looking at what iOS is going, we were looking where the customers were going and saying ‘I think we can actually give you a better all-digital experience.
“So was I surprised that people had a reaction to it? No. I mean, we knew it was going to be a controversial decision. Was I surprised how negative the reaction was going to be? Yes.
“We were surprised at how vocal it was, we were surprised at the reaction and the assumptions that people had about what we were trying to do. So we did the famous ‘180’.”