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Microsoft Surprised by ‘How Negative’ the Reaction to Xbox One’s DRM Was

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Posted on September 6, 2013 AT 02:38am

Microsoft’s director of product planning Albert Penello says that the platform holder was surprised by how negative the reaction to Xbox One’s always online DRM was.

“If I had to go back and wish that I could rewind time and redo one thing, that would be the one thing,” he told Rev3Games, when asked about the DRM changes. ”I think with time, people have understood what we were trying to do, and in fact I’m sure you’ve seen it with the fans. They were saying, ‘God, I wish some of this stuff would come back’.

“People got in their minds that what we were trying to do was evil or anti-customer when, in fact, we were looking at what Steam does, we were looking at what iOS is going, we were looking where the customers were going and saying ‘I think we can actually give you a better all-digital experience.

“So was I surprised that people had a reaction to it? No. I mean, we knew it was going to be a controversial decision. Was I surprised how negative the reaction was going to be? Yes.

“We were surprised at how vocal it was, we were surprised at the reaction and the assumptions that people had about what we were trying to do. So we did the famous ’180′.”

Via: CVG

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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