Microsoft’s E3 2014 press conference was devoid of any Windows PC or Windows Phone titles, and Head of Xbox Phil Spencer has explained the reasons behind this decision.
“E3’s a retail show,” he added. “It’s a retail show, it’s a console show, so it didn’t really feel like the right place for us to talk about Windows, but Windows and gaming on Windows is critical to Microsoft’s success.”
Spencer was then asked what the best place to show off Windows PC titles was, if it wasn’t E3. “Well they do these huge world championship events and they fill up arenas,” he said. “I do think there could be a space there.
“For us, E3 is a console show and an Xbox show, and for us as Microsoft, Xbox is our gaming brand, and it’s the thing we can fill an arena like this, we get millions of people to watch us on TV and we show our games and it’s a brand that people care about.”