Several months after the game’s release, a U.K. watchdog has ruled that a TV advert for Modern Warfare 3 cannot be shown before 7:30pm.

Following complaints from viewers, the watchdog deemed the advert inappropriate for daytime viewing and put a time stamp on it. According to an ITV report, one viewer claimed that her two children, aged 2 and 4, were “frightened by the advert.”

The advert in question takes a selection of scenes from the game, including some showing fierce battles and buildings being destroyed. I don’t think that Activision will be too hurt by this decision considering that the Black Ops 2 adverts will be rolling out soon. Besides, their core market is out during the daytime, so an evening only ruling isn’t a bad thing.


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About Matthew Bennett

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Matt has only been covering the gaming world for a short while, but he’s eager to make his mark. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89