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THE BUZZ: Activision has announced that Modern Warfare 3 has amassed $1 Billion in sales in just 16 days, beating the entertainment record previously held by Avatar.

The publisher revealed that Modern Warfare 3 is the first entertainment property to beat the 17 day record set by Avatar back in 2009. “Engagement of our Call of Duty audience continues to rise around the world,” said Bobby Kotick, CEO of Activision Blizzard. “Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”

EGM’s TAKE: It appears that nothing can stop the mighty Call of Duty train on it’s way to a legacy that will be remembered forever.

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About Matthew Bennett

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Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89

Modern Warfare 3 Hits $1 Billion In Sales

Activision has announced that Modern Warfare 3 has amassed $1 Billion in sales in just 16 days, beating the entertainment record previously held by Avatar.

By Matthew Bennett | 12/12/2011 10:47 AM PT

News

THE BUZZ: Activision has announced that Modern Warfare 3 has amassed $1 Billion in sales in just 16 days, beating the entertainment record previously held by Avatar.

The publisher revealed that Modern Warfare 3 is the first entertainment property to beat the 17 day record set by Avatar back in 2009. “Engagement of our Call of Duty audience continues to rise around the world,” said Bobby Kotick, CEO of Activision Blizzard. “Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”

EGM’s TAKE: It appears that nothing can stop the mighty Call of Duty train on it’s way to a legacy that will be remembered forever.

0   POINTS
0   POINTS



About Matthew Bennett

view all posts

Matt is one of the longest-serving members of the EGMNOW team. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Find him on Twitter @mattyjb89