This marks the third consecutive year that the Call of Duty franchise has set a day one record, with Black Ops and Modern Warfare 2 pulling off the same achievement in 2010 and 2009. “We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Bobby Kotick, CEO of Activision Blizzard. “Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for Star Wars and Lord of the Rings, two of the most successful entertainment franchises of all time.”
EGM’s TAKE: There is no stopping it. Call of Duty is a massive steamroller and we are all pavement.