Xbox had a big E3 showing. Forty-two games were on display during Xbox’s E3 2017 press conference and a new console was revealed. But one phrase kept coming out of Xbox head Phil Spencer’s mouth, and that was “console launch exclusive.”
If you’re a fan of Xbox, it’s nice to hear the word “exclusive” associated with your console. After all, PlayStation has long been ahead of Xbox in the race for exclusivity.
But what does “console launch exclusive” actually mean?
Spencer clarified the label in a recent interview, and it basically means that “the first console the game will launch on will be Xbox One.”
If that sounds like “timed exclusive,” that’s because they basically mean the same thing, except “console launch exclusive” titles might already exist on PC. PlayerUnknown’s Battlegrounds, which is already playable on Steam but will be coming to Xbox One before PS4, is an example of that.
For true Microsoft exclusives that aren’t coming to any other consoles, the correct label would be “Xbox One and Windows 10 Exclusive.”
If there seems to be more marketing lingo than ever before, that’s because there are more platforms for games than ever before. Not only do Xbox One and PlayStation both have their current-gen consoles, but now they both have “enhanced” consoles which still live in but also transcend the current-gen, and then there’s PC, all working with third-party developers.
Besides, “console launch exclusive”is a better marketing term than “timed exclusive.” The word “launch” means “it’s here first,” whereas “timed” means “someday, this will end.”
That being said, you can’t fault Xbox for wanting to make their “exclusives” stand out for the first time in a while.