My Games
New Games
Top Games

Next-Gen Creativity to be Driven by ‘Multi-Device Daisy Chain’ Says Activision CEO

Posted on October 25, 2013 AT 01:23pm

Multi-device interactivity and social features will define the PS4 and Xbox One era more than graphical improvements, Activision Publishing CEO Eric Hirshberg told Edge in a recent interview.

“If you look at the things that didn’t even exist when the current generation of hardware was introduced: Facebook, Twitter, YouTube, smartphones, tablets…That whole suite of things we now can’t get through a day without didn’t exist when 360 and PS3 were launched, therefore they weren’t designed to particularly work well in those ecosystems—how could they [be]?” Hirshberg told Edge.

“Now the generation of consoles is being designed to slot right in to be a part of that multi-device daisy chain that we all have. I think this will be the element, much more than improved graphics, that will lead to the creative new ideas in game design—the fact that there are multiple devices and much more of a social signature.”

According to Hirshberg, indie developers will be the ones leading the charge to find these creative new ideas in game design.

“The ecosystem of innovation usually starts at the independent level in lots of art forms,” said Hirshberg.

Source: Edge Online

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

Partner Pages


8840 Wilshire Blvd.,
Third Floor,
Beverly Hills, CA 90211

© 2015 EGM Media LLC. All rights reserved. Trademarks belong to their respective owners.
Website Interface © 2012 EGM Digital Media, LLC.