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Talking to OXM, Namco Bandai PR director Lee Kirton says the company plans on pushing Dark Souls 2 as ceremoniously as a AAA title.

“The good thing this time round is we’re investing more in it from a marketing perspective,” Kirton told OXM. “With Dark Souls and Demon Souls it was very focused, small-scale. We’re treating this as a massive, massive triple-A title.”

It’s an admirable and understandable mentality—all games, arguably, should be marketed with as much bombast as possible. That is, after all, the very point of marketing. And regardless of how you might feel about Dark Souls 2, it’s impossible to deny that is had a very strong, enthusiastic audience.

“We’re going to go guns-blazing with it, and hope to god that it works,” Kirton added. “We’re going after people who love and adore Dark Souls, while hopefully widening the net a little. I’m not saying that every Skyrim player’s going to be jumping on Dark Souls, but it would be nice if some of them did. It’s a different game, sure.”

A release date for Dark Souls 2 has yet to be determined, but when it drops it’ll do so on PC, PS3, and Xbox 360.

Namco Bandai Marketing Dark Souls 2 As ‘Massive Triple-A Title’

By | 05/15/2013 01:14 PM PT

News

Talking to OXM, Namco Bandai PR director Lee Kirton says the company plans on pushing Dark Souls 2 as ceremoniously as a AAA title.

“The good thing this time round is we’re investing more in it from a marketing perspective,” Kirton told OXM. “With Dark Souls and Demon Souls it was very focused, small-scale. We’re treating this as a massive, massive triple-A title.”

It’s an admirable and understandable mentality—all games, arguably, should be marketed with as much bombast as possible. That is, after all, the very point of marketing. And regardless of how you might feel about Dark Souls 2, it’s impossible to deny that is had a very strong, enthusiastic audience.

“We’re going to go guns-blazing with it, and hope to god that it works,” Kirton added. “We’re going after people who love and adore Dark Souls, while hopefully widening the net a little. I’m not saying that every Skyrim player’s going to be jumping on Dark Souls, but it would be nice if some of them did. It’s a different game, sure.”

A release date for Dark Souls 2 has yet to be determined, but when it drops it’ll do so on PC, PS3, and Xbox 360.

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