X

REGISTER TO CUSTOMIZE
YOUR NEWS AND GET ALERTS
ON your favorite games

Click the box below to confirm you are over 13, not a robot, and agree to our Privacy Policy & Terms and Conditions
No thanks, take me to EGMNOW
X
Customize your news
for instant alerts on
your favorite games
Register below
(it only takes seconds)
Click the box below to confirm you are over 13, not a robot, and agree to our Privacy Policy & Terms and Conditions


X
X


 

Speaking to The Escapist, Naughty Dog creative director Neil Druckmann said the company had to go out of their way to get female input during The Last of Us focus-testing.

“Another aspect that influences how a game is promoted is focus-testing. Players are rounded up and are asked to view materials and answer some quantitative and qualitative questions about it,” Druckman told The Escapist. “My big surprise during this process is that the research group wasn’t planning on focus-testing female gamers—it’s something we had to specifically request. I hope this is a relic of the past that will soon go away.”

The matter shines a light on some of the issues that cropped up for The Last of Us’ marketing—namely how Naughty Dog was told to relegate Ellie—one of the game’s primary protagonists, if not the character who the title arguably revolves around—to the back of the box to increase marketability. Naughty Dog refused.

I mean, I hate to ask, but are there really any gamers who will flat-out refuse to purchase a mainstream, AAA title at the sight of a female character on the front cover? Doesn’t inclusiveness increase marketability by virtue of attracting more females who might otherwise dismiss the title as another testosterone-laden slaughterfest (i.e., videogame)?

Naughty Dog Dev Says Company Had to ‘Specifically Request’ Female Focus Testers

By | 04/8/2013 05:38 PM PT

News

Speaking to The Escapist, Naughty Dog creative director Neil Druckmann said the company had to go out of their way to get female input during The Last of Us focus-testing.

“Another aspect that influences how a game is promoted is focus-testing. Players are rounded up and are asked to view materials and answer some quantitative and qualitative questions about it,” Druckman told The Escapist. “My big surprise during this process is that the research group wasn’t planning on focus-testing female gamers—it’s something we had to specifically request. I hope this is a relic of the past that will soon go away.”

The matter shines a light on some of the issues that cropped up for The Last of Us’ marketing—namely how Naughty Dog was told to relegate Ellie—one of the game’s primary protagonists, if not the character who the title arguably revolves around—to the back of the box to increase marketability. Naughty Dog refused.

I mean, I hate to ask, but are there really any gamers who will flat-out refuse to purchase a mainstream, AAA title at the sight of a female character on the front cover? Doesn’t inclusiveness increase marketability by virtue of attracting more females who might otherwise dismiss the title as another testosterone-laden slaughterfest (i.e., videogame)?

0   POINTS
0   POINTS