A recent flub by a NBA player has given gamers a look into the marketing strategies of Call of Duty publisher Activision.
NBA rookie Deandre Ayton was recently solicited to do some promoting for the upcoming Call of Duty: Black Ops 4, which included social media coverage on his personal Twitter account. The problem was, either Ayton or his social media person apparently misunderstood what the body of the tweet was supposed to convey, and instead of writing something personal and catchy, they simply copied and pasted the promotional instructions that Activision sent out.
While the original tweet was quickly fixed, an image of it can still be seen below, thanks to Devolver Digital’s fictional CFO of all people.
The single greatest sponsored tweet of all time. pic.twitter.com/8L8Pp7f38w
— Fork Parker (@ForkParker) June 20, 2018
The tweet that was originally intended to be posted makes a little more sense.
— Deandre Ayton (@DeandreAyton) June 20, 2018
While this was a humorous mistake, it is no secret that publishers, particularly Activision, bring in famous personalities to promote games, whether those personalities are known to game or not. Far more damaging to Black Ops 4‘s reputation was the recent announcement that the shooter’s season pass will be the only way to enjoy its post-launch content.
Call of Duty: Black Ops 4 is slated to launch October 12th on PlayStation 4, Xbox One, and PC, with a closed beta scheduled to drop sometime in August.