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Call of Duty


 

A recent flub by a NBA player has given gamers a look into the marketing strategies of Call of Duty publisher Activision.

NBA rookie Deandre Ayton was recently solicited to do some promoting for the upcoming Call of Duty: Black Ops 4, which included social media coverage on his personal Twitter account. The problem was, either Ayton or his social media person apparently misunderstood what the body of the tweet was supposed to convey, and instead of writing something personal and catchy, they simply copied and pasted the promotional instructions that Activision sent out.

While the original tweet was quickly fixed, an image of it can still be seen below, thanks to Devolver Digital’s fictional CFO of all people.

The tweet that was originally intended to be posted makes a little more sense.

While this was a humorous mistake, it is no secret that publishers, particularly Activision, bring in famous personalities to promote games, whether those personalities are known to game or not. Far more damaging to Black Ops 4‘s reputation was the recent announcement that the shooter’s season pass will be the only way to enjoy its post-launch content.

Call of Duty: Black Ops 4 is slated to launch October 12th on PlayStation 4, Xbox One, and PC, with a closed beta scheduled to drop sometime in August.

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Source: Kotaku


About Nick Plessas

view all posts

Nick didn’t start gaming until mid-2006. Once his parents finally allowed a console into the house, it was all uphill from there. Starting out with a PS2, he grew an affinity for Sony consoles and moved on to the PS3, and now the PS4. He keeps his gaming palette wide, but, gun to his head, he’d have to say shooters are his genre of choice. Find him on Twitter @idole808

NBA player goofs up while attempting Black Ops 4 promotion

This failed Call of Duty promo tweet is so bad it's hilarious, and so hilarious it's actually genius viral marketing.

By Nick Plessas | 06/21/2018 01:30 PM PT

News

A recent flub by a NBA player has given gamers a look into the marketing strategies of Call of Duty publisher Activision.

NBA rookie Deandre Ayton was recently solicited to do some promoting for the upcoming Call of Duty: Black Ops 4, which included social media coverage on his personal Twitter account. The problem was, either Ayton or his social media person apparently misunderstood what the body of the tweet was supposed to convey, and instead of writing something personal and catchy, they simply copied and pasted the promotional instructions that Activision sent out.

While the original tweet was quickly fixed, an image of it can still be seen below, thanks to Devolver Digital’s fictional CFO of all people.

The tweet that was originally intended to be posted makes a little more sense.

While this was a humorous mistake, it is no secret that publishers, particularly Activision, bring in famous personalities to promote games, whether those personalities are known to game or not. Far more damaging to Black Ops 4‘s reputation was the recent announcement that the shooter’s season pass will be the only way to enjoy its post-launch content.

Call of Duty: Black Ops 4 is slated to launch October 12th on PlayStation 4, Xbox One, and PC, with a closed beta scheduled to drop sometime in August.

Read More

Source: Kotaku



About Nick Plessas

view all posts

Nick didn’t start gaming until mid-2006. Once his parents finally allowed a console into the house, it was all uphill from there. Starting out with a PS2, he grew an affinity for Sony consoles and moved on to the PS3, and now the PS4. He keeps his gaming palette wide, but, gun to his head, he’d have to say shooters are his genre of choice. Find him on Twitter @idole808