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Netflix Nixes Plans to Rent Games

Posted on January 26, 2012 AT 04:06pm

THE BUZZ: Netflix had originally announced that they’d be offering game rentals through their service. Now, those plans seem to have changed.

EGM’s TAKE: As part of Netflix’ rather peculiar announcement of spinning off some of their services into “Qwikster” in September of last year, the company revealed that they’d also be getting into the video game rental business.

Well, a lot of those plans changed once the company saw the backlash for their customers over those announcements. Then, as part of their fourth-quarter earnings call last night, Netflix CEO Reed Hastings mentioned that the company now has no plans to go ahead with those game rentals.

I’m not really big into game rentals, so this doesn’t really change much for me. Still, for those who are into that sort of thing, it would have been nice to have another option out there to keep competition—and thus customer service—higher.

Eric L. Patterson, Executive Editor
Eric L. Patterson got started via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as can realistically be crammed in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights. Stalk Eric on Twitter: @Eric_EGM. Meet the rest of the crew.

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