If you’ve ever lived in Japan, watched Japanese programming, or simply browsed one of the countless compilations videos on YouTube, then you already know that Japanese commercials can be pretty crazy. Sometimes they’re nonsensical, sometimes they’re filled with a weird sense of humor, and sometimes they scare you to the depths of your very soul.
Sometimes, however, Japanese commercials are also amazingly creative and heartwarming—which is exactly how I’d describe this new ad for Gravity Daze 2—what we call Gravity Rush 2 here in the West. In this ad, titled “Gravity Cat,” a young woman is trying to write her graduation thesis on Newton’s Law of Gravity. However, her young kitten has other plans—which start with disturbing her work and ends with totally shifting the laws of nature as we know them. A reference, of course, to the game’s main character Kat—or Kitten, as she’s known in Japan—who wields similar powers of her own.
It’s a fun, whimsical ad for a game that, itself, is fun and whimsical—and which you can read my full review for ahead of its release on January 20th!
This ad isn’t the only great little piece of promotion that’s come out for the game recently, however. Earlier this week, the game’s character designer Saito Shunsuke put up a ridiculously cute piece of art showing just how the game’s protagonist puts on her now-trademark outfit. Some originally thought the gold lining on her clothing was trim, but it’s actually separate pieces that are rigid enough to keep her outfit in place when flying through the sky, but flexible enough to get on comfortably.
With all of the crazy outfits character get in Japanese games, it’s nice to actually see designers think out their practicality sometimes.
— 斎藤俊介(シュン) (@sshun3) January 11, 2017