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New Microsoft Logo Highlights Small Step To Windows, Xbox 360 Integration

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Posted on August 23, 2012 AT 04:54pm

Microsoft has introduced a new logo for their company, following the “metro” look that has outlined their surging brand reinvention. It’s not a huge shift for the common consumer, but for Microsoft, it presents something significant.

In a way, it all ties back to information found in the leak of alleged Microsoft documents earlier this year, where a detailed roadmap outlined how Microsoft intended to condense Windows, Xbox Live, and Kinect into a single suite.

But will all the products have the same interface design?

Maybe—it’s just like the “ecosystem” concept that governs Apple’s Mac, MacBook, iPhone, and iPad products, where Mac OS X and iOS sync all the products together in a single unified system for consuming video, games, and more.

Not only does the logo look sharper, but the ”metro” tile design is direct reference to the aesthetic seen on Windows 8 PCs, Microsoft’s Surface tablets, Windows Phones, and the Xbox 360 console.

In the long run, it’s a small but important step for Microsoft, as well as a necessary move towards attempting to dominate your living room—and maybe we’ll see the idea pushed even further with the Xbox 720′s upcoming launch.

McKinley Noble, Contributing Editor
McKinley Noble has been writing about video games for seven years as a blogger and journalist, with each job adding to his painstakingly alphabetized collection of retro gaming memorabilia. When not cracking jokes about the gaming industry, he's a talking encyclopedia when it comes to mixed martial arts and anything MMA related. Follow him on Twitter: @KenTheGreat1. Meet the rest of the crew.

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