Posted on February 20, 2012 AT 06:58am
Valve’s bad expereinces with Half Life 2′s many delays led the team to rethink its announcement strategy, to avoid getting fans excited about new releases too early.
“Part of the reason that we backed off talking so much about what was happening in the future is that when we’ve done that in the past, you know, with Half-Life 1 it was a year after we originally said it would be, Half-Life 2 basically if you go and read the forum posts apparently took us 50 or 60 years to get done, so we’re trying to be careful not to get people too excited and then have to go and disappoint them,” Newell explained. ”So we’re sort of reacting in the other direction and saying, ‘okay, well let’s have things a little more baked before we start getting people all excited about it.’”
Newell also responded to the lobby group that formed requesting information on the next Half-Life title:
“We’re acutely aware of how much we annoy our fans and it’s pretty frustrating to us when we put them into that situation,” he said. ”We try to go as fast as we can and we try to pick the things that we think are going to be most valuable to our customers and if there’s some magic way we can get more work done in a day then we’d love to hear about it.”
“But we recognize that it’s been a long time whereas we have so many games that people really love – Counter-Strike, Half-Life, Portal, Left 4 Dead, not a whole lot of Ricochet enthusiasts out there, and at the same time we want to be making sure that those games and those stories and those characters are moving forward while also making sure that we don’t just get into terminal sequelitis,” he concluded.
EGM’s TAKE: Restless fans is one thing all developers want to avoid, and the longer the restlessness continues, the more dangerous it can become. We’ve already seen some fringe enthusiasts creating very public lobbying campaigns for information, which is not the sort of publicity that Valve wants. Everybody knows that a new Half-Life title is coming, but what’s taking Valve so long? Is it finally suffering from having so many great games to support? Hopefully E3 will herald some new snippets of information or Valve might have a rebellion on their hands.
Source: Penny Arcade
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