Sometimes, the marketing just writes itself. As just announced by Rovio and the NFL, the Philadelphia Eagles will be talking their avian-themed team franchise to an interesting cross-market step with the promotion of a new Angry Birds game.
Marketing for the game will be widespread and unavoidable, especially if you’re an Eagles fan. One cited example was in-game advertising from the NFL’s own Lincoln Financial Field Stadium:
For instance, according to the team, if defensive lineman Trent Cole sacks New York Giants quarterback Eli Manning, the stadium’s video board will dump the traditional sack animation for a new one–an animation in which Angry Birds character “Big Brother Bird” Terence knocks Manning over. In short, for Angry Bird-addicted football fans, there will be no escaping your thumb-hurting vice this fall.
According to the Wall Street Journal, the Philadelphia Eagles’ team staff was obsessed with playing Angry Birds, which gave them the idea to call Rovio up about a partnership. One year later, all the papers have apparently been signed, making the Eagles the first professional sports team to represent the world’s most popular iPhone and iPad game.
Speaking of which, the partnership will also promote a new Angry Birds game that specifically stars a new “Mighty Philadelphia Eagle” character. Catchy.
As the WSJ points out, there’s a ton of other sports teams that could get in on separate deals since they have bird-themed clubs (like the NBA’s Atlanta Hawks, the NFL’s Atlanta Falcons, NHL’s Anaheim Ducks, or Toronto’s Blue Jays). For their part, Rovio’s going all-out for their first sports partner, putting together a slick teaser video:
Source: Wall Street Journal