Although most women watch TV more than the average man, that gap apparently closes if the household in question carries a PS3, Xbox 360, or Wii in the entertainment center. Is that shocking?
According to the Nielsen blog, there’s some interesting data in the historical gender gap of TV-watching habits, so much so that having a gaming console will actually close it.
As the breakdown goes, men spend more than twice as much time on a “seventh generation gaming console” than women do. When you factor that into average time spent watching TV, movies, or cable programming, it adds up:
Consider this: in March 2012, women aged 18-34 watched an average of 4 hours 11 minutes of TV per day, while men in the same demo logged 3 hours 34 minutes of TV time in homes with a 7th generation game console.
Factor in daily time spent using a 7th generation game console; however, and the gender delta of more than 30 minutes daily is nearly neutralized as women 18-34 clocked 22 minutes of console time, while men 18-34 spent 48 minutes with their consoles.
At a glance that’s not particularly surprising, especially given the historical trend that most gaming console owners are men—what would be more interesting is if average console time (and hence, time spent in front of a TV set) either decreases year over year with the continued rise of tablet/mobile devices, or increases with next-generation gaming systems.