Nintendo is developing an affiliate program designed for YouTube video creators that will cut them in on the ad revenue generated Let’s Play videos featuring their games, the company announced on Twitter today.
The move is a 180-degree turn (maybe 90-degree turn) from the position Nintendo took about this time last year, when they starting shutting down Let’s Play videos on YouTube and even claimed ad revenue from someone. Within the affiliate program, content creators once left out would instead get a portion of ad revenue shared also with YouTube and, of course, Nintendo themselves.
“Nintendo has been permitting the use of Nintendo copyrighted material in videos on youTube under appropriate circumstances,” the company said in a prepared statement. “Advertisements may accompany those videos, and in keeping with previous policy that revenue is shared between YouTube and Nintendo.
“In addition, for those who wish to use the material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator. Details about this affiliate program will be announced in the future.”