Nintendo may experiment with “flexible price points” geared toward Nintendo fans who purchase more of their products, president Satoru Iwata revealed in a financial results briefing for the fiscal year ending March 2014.”
“Based on our account system, if we can offer flexible price points to consumers who meet certain conditions, we can create a situation where these consumers can enjoy our software at cheaper price points when they purchase more,” Iwata said.
“When we see our overall consumers, they generally play two or three titles per year,” Iwata added. “We aim to establish a new sales mechanism that will be beneficial to both consumers and software creators by encouraging our consumers to play more titles and increasing a platform’s active use ratio without largely increasing our consumers’ expenditures.”
In essence, by relying on the account-based relationship established through the Nintendo Network ID (NNID) system, Nintendo can observe—and reward—loyal customers who purchase more of their games by bending prices in their favor. This, Iwata believes, might encourage more people to buy and play more Nintendo games, knowing they could be rewarded with better prices for doing so.
This new business strategy idea is one of many resulting from Nintendo’s lackluster Wii U sales in 2013, which caused the company to revise their sale projections significantly.