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Nintendo not restricted solely to making video games, president Iwata asserts

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Posted on April 28, 2014 AT 01:00pm

Wii U

Speaking with Japanese business news outlet Diamond.jp, Nintendo president Satoru Iwata reaffirmed his belief that Nintendo is a company not restricted solely to videogames.

“A lot of people around the world think Nintendo is solely a company that makes video games, and I believe more and more of our own employees have started thinking in this way,” Iwata said (as translated by CVG).

This notion is at the heart of Iwata’s Quality of Life initiative, which the very present Nintendo president first revealed in March—an initiative that will see Nintendo expanding their business in new ways in an effort to improve people’s “QOL” through fun.

“[Former Nintendo president Hiroshi] Yamauchi always said ‘Nintendo is an entertainment company and should never be anything else,’ but he didn’t necessarily think ‘entertainment equals video games,” Iwata added.

Iwata has yet to reveal, however, the exact nature Nintendo will expand beyond video games and exactly how they’ll be trying to improve our quality of life.

Source: CVG

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

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