Speaking with Japanese business news outlet Diamond.jp, Nintendo president Satoru Iwata reaffirmed his belief that Nintendo is a company not restricted solely to videogames.
“A lot of people around the world think Nintendo is solely a company that makes video games, and I believe more and more of our own employees have started thinking in this way,” Iwata said (as translated by CVG).
This notion is at the heart of Iwata’s Quality of Life initiative, which the very present Nintendo president first revealed in March—an initiative that will see Nintendo expanding their business in new ways in an effort to improve people’s “QOL” through fun.
“[Former Nintendo president Hiroshi] Yamauchi always said ‘Nintendo is an entertainment company and should never be anything else,’ but he didn’t necessarily think ‘entertainment equals video games,” Iwata added.
Iwata has yet to reveal, however, the exact nature Nintendo will expand beyond video games and exactly how they’ll be trying to improve our quality of life.