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Nintendo passed up the opportunity to partner up with Activision on Skylanders

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Posted on April 17, 2014 AT 01:45pm

Before Skylanders skyrocketed to success, Activision approached Nintendo to partner with them on the venture, but the gaming giant didn’t want to commit, Polygon reports.

Speaking with Polygon, Skylanders developer Toys for Bob’s co-founders Fred Ford and Paul Reiche explained how both they and Activision thought Nintendo an ideal fit as a partner, considering the success of Wii and their familiarity with the toy industry.

“We had been directed towards thinking about something that would play well with Nintendo,” Fred Ford told Polygon. “I think there was some co-marketing money and the Wii was doing well. They had some success with peripherals.”

At the time, however, for reasons that remain a mystery, Nintendo did not want to fully attach themselves to the Skylanders pitch.

“We have no idea why,” Reiche said. “Clearly, they have got properties well suited to this world. Why it is that they didn’t rush in here will probably haunt them for the rest of their days.”

“Nintendo could have kicked Disney’s ass,” Reiche told Polygon, commenting on Skylanders only major competitor, Disney Infinity, which launched August last year. “If I was running Nintendo I would have jumped on this.”

Source: Polygon

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern) before relocating to LA to serve as news editor. You can follow his rants about storytelling on Twitter @manadrive.[Meet the rest of the crew]

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