Nintendo plans plans to be highly involved with the movie-making process, citing the failure of the 1993 live-action Super Mario Bros. movie as the reasoning behind the move to be more hands-on, even saying that Shigeru Miyamoto will have input in the company’s film business.
“That live-action [Super Mario Bros.] film didn’t do particularly well at the box office,” Kimishima said. “From now on we’d like to do things ourselves more than just license something.”
Serkan Toto, the CEO of Tokyo-based game industry consultancy Kantan Games, provided an interpretation of Kimishima’s original Japanese statement, saying on Twitter that the company was looking to make “anime-type content where Nintendo should produce as much by itself as possible,” rather than a live-action film.
However, Kimishima said that partnering with large-scale production teams, such as those found in Hollywood, “could be an option,” and that the company is “currently talking with a number of partners” for a potential collaboration.
Kimishima was reluctant to give any details about which Nintendo property will make it to the silver screen first, but did note that there is a high demand for a film based on The Legend of Zelda.
While movies may be a profitable avenue for Nintendo to explore, Kimishima said that making movies will serve primarily to increase the company’s exposure, and that creating games and hardware is Nintendo’s “core business.”
“Our primary goal is to increase the number of people who know our IPs. Our core business is to create games and hardware, but the question becomes how to make that business more effective. And of course simple advertisement is no good. So we’d like to create other businesses that can support that goal.”
Don’t expect too many details on Nintendo’s movie plans anytime soon, Kimishima said that the first film won’t be ready this year, but that he would “like to” release something within five years.
Kimishima also reiterated during the interview that the company’s upcoming console, the mysterious NX, will not serve as a replacement for the Wii U or 3DS.