Nintendo president Satoru Iwata will be halving his salary for the next five months in response to the Wii U failing to meet sales expectations for the fiscal period ending December 31, 2013.
Other members of Nintendo’s board will be taking 20 to 30 percent cuts as well, including a 30 percent cut for legendary Nintendo producer Shigeru Miyamoto.
Nintendo originally projected nine million Wii U units to be sold worldwide last year, but only pushed 2.8 million units instead.
This isn’t the first time Iwata has punished himself like this fashion. He made a similar move two years ago after a slow start with the Nintendo 3DS, but many believe that the Wii U will need more than a price cut like the 3DS did to overcome this hurdle.
On the bright side, look at it like this: In a world where developers are folding up left and right after a single dud on the market while publishers refuse to take any of the blame, it’s nice to see the guys at the top of Nintendo holding themselves somewhat accountable.