Update 2: It’s now even more official. Super Mario Cereal will come to stores on or around December 11th, and it sounds like every single box will function as an amiibo. Sadly, it doesn’t sound like it’ll unlock anything exclusive, or even particularly special, in Super Mario Odyssey. Instead, you’ll just get some coins or a heart.
Update: It’s official.
Original story: According to a new report from breakfast cereal blog Cerealously, a Super Mario–branded cereal is in the works at Kellogg’s, and it comes with a unique spin: some of the boxes will also function as amiibo.
While there doesn’t appear to be an official announcement yet, Cerealously has some official looking box art featuring Mario, Cappy, and the Odyssey, and the sticker promoting the amiibo functionality, and a shot of the cereal itself that would be pretty hard to fake. In addition, an update to the post says a reader claimed he received official confirmation from Kellogg’s that the cereal is presently arriving in stores, though exactly what channel it came through is unclear, as the message doesn’t appear on Kellogg’s public social media posts, at least that we could find.
Assuming this is all above board, however, the cereal itself will be mixed-berry flavors and consist of star-shaped oat pieces accompanied by question block, super mushroom, and 1-up mushroom marshmallows. The amiibo functionality will reportedly be achieved with a special sticker, one that will only come on a “limited number of packages.” If you get one, it’ll apparently be compatible with Super Mario Odyssey, though whether it unlocks any exclusive content remains to be seen.
As Cerealously reminds us, this wouldn’t be Nintendo’s first foray into the world of breakfast cereal either. For three years in the late ’80s, it teamed up with Ralston to bring us the hiariously named Nintendo Cereal System. The new box will apparently just be called “Super Mario Cereal,” which is a bit too staid, if you ask us. If Nintendo decides to stay in the breakfast game, it should really go big next time and make the obvious branding play: amiib-Os?
Super Mario Odyssey is available now on Nintendo Switch, and perhaps soon as part of a complete breakfast.