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One Month Out, Disney Already Pleased with Disney Infinity’s Sales Performance

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Posted on September 17, 2013 AT 11:44am

Disney is already pleased with Disney Infinity‘s sales performance thus far, according to the company’s chief financial officer Jay Rasulo, Polygon reports.

Though only a mouth outside of the Disney Infinity‘s platform-spanning launch, Rasulo—speaking during the 2013 Media, Communications & Entertainment Conference last week—likened Infinity‘s trajectory to its primary competitor, Skylanders Giants, which launched October 2012 in North America and generated $195 million in sales by the end of 2012.

“I don’t want to be definitive about something that is in its early days, but if you think about a really great product that has come out recently that had some similarities to Infinity, which is Skylanders, Skylanders Giants in particular…our sales have been on par with that even though we launched in August and they do theirs in September or October,” Rasulo said. “We’re on that scale, maybe better.”

Rasulo didn’t offer any concrete sales numbers for Infinity, but he did mention that Disney Infinity is most popular on the PlayStation 3 and Xbox 360, and the average age of players is 13, with a small percentage of the player base over 20 years old.

“All indications are great, but these are very early days,” Rasulo added.

To better understand why Disney Infinity may be shaping up to be a runaway success (beyond, you know, having a hefty name brand and all its insanely popular properties associated with it), check out Marc’s review of Disney Infinity.

Disney Infinity and its power discs and figurines are currently available for PS3, Xbox 360, Wii, Wii U, and 3DS. The Starter Pack edition comes with an Infinity Base and three figurines: James P. Sullivan (Monsters University), Jack Sparrow (Pirates of the Caribbean), and Mr. Incredible (The Incredibles).

Source: Polygon

Chris Holzworth, News Editor
Chris Holzworth has wanted to write about games all his life. He first cut his teeth writing for enthusiast sites such as RPGFan, and after writing for just about every other enthusiast website he could came across, wound up as EGM's east coast news correspondent (read: editorial intern, a fancy phrase for "slave") before relocating to LA to serve as news editor. [Meet the rest of the crew]

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