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One Promo Too Far — Buy Snacks, Get XP in Call of Duty: Modern Warfare 3

By
Posted on September 29, 2011 AT 06:06am

THE BUZZ: There’s comes a point where publishers take promotions too far, Is the latest deal between Pepsi and Activision for Modern Warfare 3 that point?

The two companies struck a deal that allows purchasers of Pepsi products such as Doritos and Mountain Dew to receive double Xp for a limited time – e.g. purchasing a 12 pack of Mountain Dew earns you 45 minutes of double XP time in-game. In a game where XP is king this causes a problem, the more XP you accumulate the higher rank you get and the more weapons you have available, giving you an advantage. This poses the question, should Activision be offering such an advantage to players who are willing to shell out real money to get ahead? After all, it’s just one step away from selling rank as DLC, and it give the guy with the most disposable cash a serious boost.

EGM’s TAKE: We’re all for both interesting promotions and snack food, but there’s something askew with this. This clearly makes for an uneven play field, and it will be interesting to see how fans react.

Do you agree with this promotion?
Please comment below.

Source: Forbes

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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