Ouya CEO Julie Uhrman has confirmed that all games and apps compatible with Ouya will have to offer a free-to-try demo as standard to ensure quality control.

“It cleans up the app store,” she told GamesIndustry International. “It removes the confusion between a paid app store and a free app store. We also think it cuts down on the copycat games, where you have games that look like each other and one is paid but the other is free and you don’t know what to do.”

The company also plans to closely monitor copyright infringement, malware, and pornography.