Payday 2 has turned a profit and is making money six days before its official launch Starbreeze Studios has announced.
In a statement on its website Starbreeze announced that all the money invested in the game had been covered by pre-orders. This means that all sales from today onwards will be pure profit, split evenly between 505 Games and Starbreeze.
“Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct,” said Starbeeze CEO Bo Andersson-Klint. “Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can. We now look forward to the royalty income that can secure the company’s development of its own IP in the future.
“That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.”
Payday 2 is set to release August 13 on Xbox 360, PlayStation 3, and PC.