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Payday 2 ‘Profitable’ Before Launch

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Posted on August 8, 2013 AT 06:25am

Payday 2 has turned a profit and is making money six days before its official launch Starbreeze Studios has announced.

In a statement on its website Starbreeze announced that all the money invested in the game had been covered by pre-orders. This means that all sales from today onwards will be pure profit, split evenly between 505 Games and Starbreeze.

“Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct,” said Starbeeze CEO Bo Andersson-Klint. ”Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can. We now look forward to the royalty income that can secure the company’s development of its own IP in the future.

“That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.”

Payday 2 is set to release August 13 on Xbox 360, PlayStation 3, and PC.

Matthew Bennett, Associate Editor
Matthew Bennett finally got his big break with EGM three years ago, following years of volunteer work for various sites. An ability to go many hours without sleep and a quick wit make him ideal for his role as associate editor at EGMNOW.com. He often thinks back to the days when the very idea of this career seemed like nothing but an impossible dream. Follow him on Twitter @mattyjb89. Meet the rest of the crew.

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