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Penny Arcade Limps To $528,000 On Kickstarter, Ditching Homepage Ads

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Posted on August 15, 2012 AT 02:29pm

Penny Arcade may have fallen far short of several stretch goals, but their Kickstarter project has still proven itself a mild success, raking in over half a million dollars in backer funds. After a month of steady activity, the fundraiser’s final tally hit $528,144 from over 9000 backers, which will effectively eliminate homepage ads on Penny Arcade’s website.

Although the baseline goal for the Kickstarter was more than doubled, the Penny Arcade team notably failed to raise enough money for 12 of their stretch goals. Still, co-creator Mike Krahulik announced just before the deadline that the staff would produce a new “Lookouts” comic strip, regardless of missing the $550,000 limit.

Here’s the extra content that Penny Arcade fans can look forward to, now that the Kickstarter run is over:

  • $250,000 – Leaderboard ads on home page removed
  • $325,000 – Original 6-page Automata strip
  • $375,000 – Jerry Cosplay
  • $450,000 – “Strip Search” web show as Season 4
  • $525,000 – All the ads on the homepage removed
  • $550,000 – Original 6-page “Lookouts” strip

And here’s a list  of the various stretch goals that weren’t met in time for the Kickstarter’s deadline, not including four unknown projects that were “locked” above the $1,000,000 mark:

  • $600,000 – Twisp & Catsby Children’s Book (free online)
  • $675,000 – An original tabletop adventure
  • $750,000 – Free PA comic reader for iOS & Android
  • $825,000 – DLC Podcast revived
  • $900,000 – Creative Commons License for all Penny Arcade work
  • $999,999 – All of Penny Arcade, ad free

With a cursory look, it seems that the Penny Arcade Kickstarter might not have been the hit that the creators had intended it to be, although the project raised a remarkable $200,000 in just a single day.

However, for a publication and media enterprise with Penny Arcade’s fan following and reputation, missing so many stretch goals seems to be a major indication of how much their fans are willing to contribute money for free entertainment. Creators Jerry Holkins and Mike Krahulik did note that some fans actually preferred the site to have advertisements, as the group is famously selective about companies represented on their site.

Source: Kickstarter

McKinley Noble, Contributing Editor
McKinley Noble has been writing about video games for seven years as a blogger and journalist, with each job adding to his painstakingly alphabetized collection of retro gaming memorabilia. When not cracking jokes about the gaming industry, he's a talking encyclopedia when it comes to mixed martial arts and anything MMA related. Follow him on Twitter: @KenTheGreat1. Meet the rest of the crew.

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