With Pokémon fans anxiously awaiting details on the upcoming mainline game for Nintendo Switch, a newly registered trademark for the franchise has the community believing a new version of shiny Pokémon are on the way. However, the trademark might not be what fans think.
According to Serebii, a trademark for “Ultra Shiny” was recently registered by Nintendo, Game Freak, and Creatures Inc. in Japan. It’s unclear what the trademark will be used for, if anything, as it covers the franchises TV shows, trading cards, video games, collectibles, and more.
While the term “shiny” refers to the rare color-swapped versions of Pokémon in the West, it’s important to note that Japan uses “different color” to describe the creatures’ color variants. Serebii’s webmaster, Joe Merrick, reminded fans on Twitter, which you can see below, that the trademark’s use of “shiny” is (probably) not referring to the color-swapped Pokémon.
Just got reminded that the Japanese don’t actually use the word シャイニー Shiny for Shiny Pokémon. They use 色違い (Different Colour)
So yeah, that’s half the theories people had shot to dust :p
— Joe Merrick (@JoeMerrick) April 20, 2018
In turn, while it would be amazing to see Game Freak create new, and possibly more powerful, versions of shiny Pokémon, the trademark doesn’t seem to be teasing that concept. Shiny was a fan-made term that was adopted in the Western releases of the mainline games in 2013, but the Japanese versions haven’t used the term. This might be disheartening to fans, but any newly registered trademarks from the Pokémon team is worth keeping an eye on.
While we know the next mainline entry in the series will launch on Nintendo Switch, the details around it are still hazy. One of the major questions is if it will be a reboot of the series or feature the next generation of Pokémon. Interestingly, a recently unearthed blurb from a past issue of Spain’s official Nintendo magazine suggested players will get the eighth generation on Switch.