Pokémon Go reached insane heights of popularity in its first month after launch, when the game shattered mobile records. While that initial spike of popularity hasn’t yet been met, the game continued strong through 2018 and, in fact, became even more popular than in the year before.
According to data gathered by Sensor Tower, Pokémon Go generated $795 million in revenue worldwide over the course of 2018. That’s a whopping 35 percent increase from 2017, and means that the playerbase spent an average of $2.2 million a day. It’s somewhat less that the game’s 2016 revenue, which neared $1 billion, and even lower considering the game didn’t launch until halfway through that year. But given the Pokémon Go‘s ubiquity in the weeks after release, seeing the game come anywhere close to those launch-year figures is proof that of its staying power.
Players from the United States spent the most money in 2018, with just over $262 million spent over the course of the year, with Japanese players coming in second with $239 million spent. The holidays proved to be a big sales driver, with players spending $75 million on the game in just December 2018 alone.
Those are impressive numbers, and Pokémon Go itself continues to grow and improve. Over the course of the year, the app introduced Community Days, giving players the chance to catch rare Pokémon with improved Shiny rates, the addition of a Friends List for players to send gifts to one another and gain buffs from playing with friends, and, most recently, PvP trainer battles. The game also improved with the addition of Adventure Sync, letting the game track distance more accurately, and the release of more Generation III and IV Pokémon.
Pokémon Go continues strong into 2019, with its next Community Day planned for January 12th and an Adventure Sync Hatchathon event running until January 15th.