Total PS3 sales have now passed the 22 million mark in Europe.
A new ad campaign has been started by Sony Computer Entertainment UK telling consumers about the recently announced PS3 price cut in an attempt to boost sales even higher.
SCEE Boss Jim Ryan told MCV;
“PS2 across our territory went well over 50m units. We’re at 22m on PS3. So there’s lots of life in that still to come,”
UK Marketing Director Alan Dunken added;
“The new price for PS3 will make the console accessible to a broad range of new consumers,”
“It was essential that we supported it with a heavyweight campaign. The announcement also kicks off a busy period with major campaigns for Resistance 3, DanceStar Party, PS Move, the new PSP and Uncharted 3.”
Will the PS3 ever surpass the PS2 in terms of total sales? Is it time that Sony started concentrating on the next generation of consoles? Leave you thoughts below.