Talking to Bloomberg, Sony CEO Andrew House and CFO Masaru Kato stated that PS4 sales won’t generate the level of losses the PS3 did.
“We will not generate anything like the losses we did for the PlayStation 3,” House told Bloomberg.
“The amount of investment is much, much smaller,” Kato added.
The PlayStation 3’s costs caused the company over $3.5 billion in losses between 2007 and 2008. The console didn’t start becoming profitable until 2011.
Sony cites the PlayStation 4’s PC-like design as one reason they won’t face a similar loss to the one they had with PS3. They also point to this design choice as one that will make development on their next home console easier. And unlike the PS3, which launched at $599, the PS4 is significantly more affordable at its $400 price point.