Onstage at this year’s E3, Sony Pictures CEO Michael Lynton announced that the studio would be bringing exclusive original programming to the PlayStation Network, though details were scarce at the time. That might be changing soon.
TheSixthAxis recently uncovered a PSN ad sales site, https://onlinespt.com, which lists “Original Series” among various ad sizes and promotional opportunities. At the time TSA caught it, the description for this section read, “From the #1 studio worldwide, Sony Pictures, comes a series of original shows ranging from comedy to reality to sports. PlayStation Productions is dedicated to bringing high quality, professionally produced content to the PlayStation Network. Sponsorship and product integration opportunities are available upon request.”
Since then, the text appears to have been updated to, “We are happy to announce that Sony Pictures is hard at work on brand new original programming that will be available exclusively on PSN and PS4,” removing the references to specific genres.
A quick whois search confirmed that the site is at least ostensibly registered to Sony Pictures’ Culver City, California office.
In July, Sony filed a trademark for something called “PlayStation TV.” It’s unclear whether that mark refers to this original programming initiative or something else entirely.
Still, it seems highly likely that Sony will be bringing some form of original content across a variety of genres to the PSN within the near future, and we expect to hear more about this effort within the next few months.