Nintendo of America head Reggie Fils-Aimé declined to say for certain there will be enough Nintendo Switch consoles in stores to keep up with demand this holiday. That’s probably a bad sign for any kids out there who asked for a Switch in their letters to Santa.
Variety reports that Reggie addressed the Switch’s supply issues at the trade magazine’s Entertainment and Technology Summit. He expressed confidence Nintendo could meet its sales projections for the Switch through the end of the year, which currently sit at 10 million units. “Certainly the demand is there, and our supply chain is there,” he said.
However, when confronted with a slightly different question—whether Nintendo would be able to produce enough Switch consoles to meet the likely absurd demand during the holiday shopping season—Reggie offered a much less convincing response. “Are we going to have enough for the holiday? That’s what we are focused on.”
Now, that’s not an outright denial or an admission of guilt, and it’s entirely possible that Reggie is merely trying to be careful about what he guarantees in public. It’s entirely possible Nintendo will actually, for once, make enough of a system to satisfy demand when it’s at its peak
But it sure doesn’t seem that way. To me, those are the words of a man who does not want to promise something he knows he cannot deliver. Those are the words of a man who fears a mother of four will be arrested for punching someone in an attempt to grab the last Switch in Target on Black Friday. Those are the words of a man who believes eBay resellers using Chinese bots will instantly snatch up whatever meager stock Nintendo can provide of the year’s hottest item. Those are the words of a man who watched his employer manufacture exactly 82 SNES Classic Editions and laugh while the world burned.
Happy holidays, everyone.