No one can doubt the ongoing success of Grand Theft Auto Online, the multiplayer component of Grand Theft Auto V, but even its publisher doesn’t expect to rely on the cash cow forever.
The report of publisher Take-Two’s foresight comes from the company’s CEO Strauss Zelnick during a Cowen and Company Technology, Media & Telecom Conference, according to GameSpot.
“We do expect GTA Online‘s results to moderate because October will be three years since we released it,” Zelnick said. “Not only was it not our intention that GTA Online was permanent, but it’s important that it not be permanent. We have to rest the franchise at some point.”
Thanks to documents from a recent lawsuit against Take-Two, we now know that GTA Online has made more than $500 million from its microtransactions. Still, Take-Two president Karl Slatoff has previously reasoned that breaks for its major series are better for the company in the long run, so we could see a winding down of GTA Online until the inevitable release of the next entry into the series.
For now, GTA Online isn’t slowing down, recently announcing the Further Adventures in Finance and Felony update, which gives players a chance to be the boss of their own criminal enterprise.